Amazon Plan of Action That Gets Results
A well-crafted Plan of Action is the key to Amazon reinstatement. Our legal team has written thousands of successful POAs, achieving a 95% reinstatement rate. We know exactly what Amazon wants to see.
What is an Amazon Plan of Action?
A Plan of Action (POA) is a formal written response to Amazon that explains how you'll address the issues that led to your suspension. It's your one chance to convince Amazon's Seller Performance team that you understand the problem and have implemented effective solutions.
Unlike a simple apology, a successful POA requires a strategic framework that addresses root causes, documents corrective actions, and outlines preventive measures. Get it wrong, and you face repeated denials—or permanent account termination.
Most sellers fail their first POA attempt because they don't understand what Amazon is really looking for. Our attorneys know the exact format, tone, and content that gets approvals.
Common POA Mistakes
- Being too vague or generic
- Blaming Amazon or customers
- Missing root cause analysis
- No concrete preventive measures
- Poor formatting and structure
What We Include
- Detailed root cause analysis
- Specific corrective actions taken
- Systemic preventive measures
- Supporting documentation
- Attorney-approved language
The 3 Essential Parts of Every Successful POA
Amazon's Seller Performance team evaluates every POA against these three criteria. Miss any one, and your appeal fails.
Root Cause Analysis
Amazon needs to see that you truly understand why the issue occurred. This isn't about admitting fault—it's about demonstrating insight into the underlying problems.
- Identify the specific trigger
- Explain contributing factors
- Show deep understanding
- Take ownership appropriately
Immediate Corrective Actions
Document what you've already done to fix the problem. Amazon wants to see tangible steps taken, not promises of future action.
- List specific actions taken
- Include dates and details
- Show customer protection steps
- Provide supporting evidence
Preventive Measures
The most critical section. Amazon needs confidence this will never happen again. Outline systemic changes to your operations.
- New processes and procedures
- Quality control improvements
- Staff training programs
- Monitoring and audit systems
Our POA Writing Process
From consultation to reinstatement, we guide you through every step
Free Case Evaluation
We review your suspension notice, account history, and performance metrics to understand exactly what went wrong and develop a winning strategy.
Information Gathering
We collect all relevant documentation—invoices, communications, product information—and interview you about your operations to build a complete picture.
POA Drafting
Our legal team crafts a comprehensive Plan of Action using Amazon's required format and the specific language that resonates with Seller Performance.
Attorney Review
Every POA is reviewed by one of our Amazon seller attorneys to ensure legal accuracy and maximum persuasive impact.
Submission & Follow-Up
We submit your POA through proper channels and handle all follow-up communications with Amazon until your account is reinstated.
Get a Professional POA That Works
Every failed appeal makes reinstatement harder. Don't waste your limited chances with a DIY approach. Let our experts write a POA that gets your account back.